Before the campaign the map peaked at 0 to 50 concurrent players. After about two months of focused marketing it averaged around 2,000 live players.
Before0-50peak concurrent players
~40×
After~2,000average live players
~40× as much as before
The challenge
Demo: the map was live but peaked at 0 to 50 concurrent players. Discovery was not picking it up, so new players had no way to find it.
Our approach
Demo: about two months of short-form videos recorded in the map and published on our channels. The hooks that worked were repeated, the rest were dropped.
The result
Demo: around 2,000 average live players after about two months.
